Privacy Policy

1. Definition of Basic Terms

1.1. The Provider is UserInspire s.r.o., with its registered office at Komenského 264/5, Hradec Králové, 500 03, registered in the Commercial Register maintained by the Regional Court in Hradec Králové, Section C, Insert 54208, Company ID (IČO): 22537678, (hereinafter the “Provider”).

1.2. The User means primarily a natural or legal person identified by the login email and the password entered during registration (hereinafter the “User”).

1.3. The Agreement means the contractual relationship concluded between the Provider and the User on the basis of registration by the User, which allows the User to use the UpCrawler web application available at upcrawler.com/app. The Agreement is concluded for an indefinite period and is governed by the Terms and Conditions.

1.4. The Application means the UpCrawler web application, which serves for monitoring of websites, technical SEO audits, performance measurement, availability monitoring and processing of data from the Google Search Console service. Available at upcrawler.com/app

1.5. The Provider is the controller of the personal data of the User for the purpose of performing the contractual relationship and for marketing purposes in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC) (hereinafter the “GDPR”).

2. What Personal Data We Manage About the User

2.1. In the Application and for its support we manage the following data:

• Name and surname: to identify the User and to address the User in the Application

• Email: for the User to log in to the Application

• Password: to verify the login of the User to the Application

• Address and name of the Monitored Website including excluded paths: to carry out the checks

• Email address of the Google account: for Users who connect the Google Search Console service

• Email addresses of team members and of recipients of regular reports

• Billing details: processed by the Stripe payment gateway in order to issue a tax document

• All correspondence: with the user support of the Application

• Voluntary answers of the User to surveys of the Provider

• Basic payment method details passed on by Stripe for display in the Application; the Provider does not process the full card number

• Data on the Subscription and an overview of issued tax documents

• Technical data arising from use of the Application, in particular the IP address, browser and device data and records of requests, for the security and operation of the Application

2.2. About the Monitored Website the Provider further retains data ascertained by its own checks, in particular the addresses of individual pages, their titles, meta descriptions, returned HTTP codes, heading structure, images and their alt attributes, canonical links, hreflang attributes, structured data, security headers and the website icon, as well as the scores and metrics of Lighthouse audits, the history of availability and response times, data on the SSL certificate and the content of the robots.txt and sitemap.xml files.

2.3. If the User connects the Google Search Console service, the Provider reads and retains, in read-only mode, data on the performance of the Monitored Website in search, in particular search queries, landing pages, countries and devices, and the related numbers of clicks and impressions, the click-through rate and average positions. Google provides this data already in aggregated form.

2.4. The Provider uses cookies to improve the quality of services, to personalise content, for anonymous traffic analysis and for other analytical purposes. Cookies necessary for the functioning of the Application are stored without consent; other cookies are stored only with the consent of the User, which may be withdrawn at any time.

3. How the Provider Processes and Handles Data From the User

3.1. The legal basis of the processing is the performance of the Agreement, compliance with legal obligations and the legitimate interest of the Provider in securing the Application and in defending legal claims. Processing of personal data for the purposes of performing the Agreement covers all operations necessary for the functioning of the Application. This includes processing of the identification and contact data of the User and of other information needed to ensure the operation of the service. Without provision of this data it is not possible to conclude the Agreement or to provide the services of the Application.

3.2. Marketing use of personal data covers only the use of the contact details of the User for sending commercial communications related to the Application of the Provider. The User provides this data voluntarily and consents to its processing. This consent applies for the duration of the Agreement and may be withdrawn at any time.

3.3. Personal data is processed for the Provider on the basis of a contract under Article 28 of the GDPR by the provider of the server infrastructure in the European Union, the provider of the email sending service in the European Union and Google Ireland Limited for the provision of data from the Google Search Console service. Stripe processes payment and billing data as a separate controller in the position of seller of the Subscription in accordance with its own privacy policy.

3.4. No automated decision-making that would have legal or other significant effects on the User under Article 22 of the GDPR takes place on the part of the Provider.

3.5. The Provider retains personal data and data on Monitored Websites for the duration of the Agreement and further for a period corresponding to the scope of the service chosen by the User. After this period has elapsed the data is automatically deleted. Data necessary for accounting and tax purposes is retained by the Provider for the period laid down by legal regulations, even after cancellation of the account. The tax document is issued to the User by Stripe as the seller of the Subscription and is governed by its own retention period.

3.6. The use and transfer of information obtained from Google API interfaces is governed by the Google API Services User Data Policy, including the Limited Use requirements. The Provider uses data from the Google Search Console service solely to display the features of the Application to the User, does not pass it on to third parties and does not use it for advertising purposes. This data is not read by a human, except in cases necessary to ensure security, to comply with a legal obligation or to handle support expressly requested by the User.

3.7. The User is entitled to cancel the connection of the Google account at any time in the Application in the Settings → Integrations section. Disconnection ends the synchronisation and all stored history of data from the Google Search Console service is permanently deleted. Upon renewed connection the history is loaded again only to the extent set out in Article 3.5. Disconnection has no effect on the other data of the User in the Application, on the monitoring of the websites of the User or on the duration of the Agreement.

3.8. Personal data is stored on servers in the European Union. Some processors, in particular Stripe and Google, may process part of the data outside the European Union as well. In such a case the protection of the data is ensured by a decision of the European Commission on an adequate level of protection or by standard contractual clauses approved by the European Commission.

4. Rights of the User

4.1. The User has the right of access to the personal data of the User, to information about its processing, to its rectification or erasure. If the User believes that the data of the User is processed unlawfully, the User may request the Provider to provide an explanation or to remedy the situation.

4.2. The User has the right to request information about the scope or manner of processing of the personal data of the User. The Provider is obliged to hand over this information without delay, but no later than within one month of receipt of the request by the Provider at the email address support@upcrawler.com

4.3. The User further has the right to restriction of processing and to portability of the personal data of the User, the right to object to processing based on legitimate interest and the right to withdraw a granted consent at any time. The User also has the right to lodge a complaint with the Office for Personal Data Protection.

5. Deletion of Data

5.1. The User acknowledges that failure to pay does not lead to deletion of the data of the User. If the User does not pay for a paid Subscription, the account of the User is transferred to the free Free Subscription and the data continues to be retained to the extent corresponding to that Subscription.

5.2. The User is entitled to cancel the account of the User at any time, either in the Application in the Settings section or at the email address support@upcrawler.com. In the case of a request sent by email, the Provider may verify the identity of the User before deletion. Cancellation of the account terminates the Agreement and all data of the User is deleted immediately, unless the Provider has an obligation to store the personal data on the basis of a special act.

5.3. Within 30 days the data of the User is deleted from the backups of the Application as well.

6. Final Provision

6.1. This Privacy Policy is issued in the Czech language. This English version is a translation provided for convenience; in the event of any discrepancy, the Czech version prevails.

6.2. This Privacy Policy is effective as of 13 September 2026.